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Globalization - A Pro-active
Response

Throughout the developing world today, people struggle to stay
afloat in a world where they are inundated with sex-saturated
American films and advertising, but have no access to condoms
or health education. Where cell phone usage is widespread but
availability of clean drinking water is not.
Cultural
wisdom and traditional wares that once sustained robust livelihoods
are unable to compete as they are suddenly out of context in
these rapidly changing societies.
EW believes it is possible to live in harmony with the ever-evolving
world of global markets and technology while still valuing traditional
heritage and skills.
EW
strengthens local economies and cultural integrity by:
1.
Fostering sustainable livelihoods through the development
and marketing of products that honor and protect indigenous
heritage;
2.
Promoting global values that support cultural diversity and
appreciation in the United States and Europe through creative
events and responsible media outlets, and;
3.
Empowering those most affected by critical issues to serve as
agents of change in their own communities via
organizational capacity building and other education.
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